Coca-Cola buys rest of BodyArmor in its largest-ever brand ...
Coca-Cola acquired full control of BodyArmor on Monday in a deal that values the sports drink company at $8 billion.. Why it matters: This is the largest brand acquisition in Coke's history and should give Pepsi-owned Gatorade some fierce competition in the market. The backdrop: Mike Repole founded BodyArmor in 2011, just four years after selling his previous company, Glacéau (SmartWater ...